International Beer Strategies Conference

Berlin, Germany

Tue, 14 May 2024 - Thu, 16 May 2024

Raise your glass to innovation and tradition at The 26th Annual International Beer Strategies Conference by Just Drinks, where the world's brewing elite converge. This ye...


Date & Location

Date: Tue, 14 May 2024 - Thu, 16 May 2024

Hours: 9:00AM - 6:00PM

Venue: Melia Berlin

Address: Friedrichstrasse 103 Berlin, 10117 Germany


Event Information

Raise your glass to innovation and tradition at The 26th Annual International Beer Strategies Conference by Just Drinks, where the world's brewing elite converge. This year, we're toasting to 26 years of hops, heritage, and forward-thinking in the beer industry!

Prepare for an immersive two-day odyssey that will take you behind the scenes of a leading brewery, where the alchemy of beer-making comes to life. Delve into a series of curated case studies that will quench your thirst for knowledge with the latest brews on the block and time-honored classics.

But that's just the first sip. Your palate will be treated to an array of beer samples, each telling its own story of craftsmanship and creativity. And as the froth settles, the floor will open to unparalleled networking opportunities, connecting you with the masterminds of malts from iconic breweries like Brewdog, Asahi, and AB InBev, to the trailblazers at Diageo and The Boston Beer Company.

This year's lineup is brimming with thought leaders and innovators, including the spirited pioneers from Lucky Saints, JoyBräu, Big Drop Brewing Co, and a host of other rising stars. They're not just here to speak; they're here to spark conversations that will shape the future of beer.

So, whether you're a craft beer aficionado, a brewing industry veteran, or simply someone who appreciates the finer bubbles in life, this is your invitation to be part of a legacy. Join us as we blend centuries-old traditions with today's cutting-edge trends and tomorrow's visions.

Don't just witness the evolution of beer—be a part of it. Secure your spot at The 26th Annual International Beer Strategies Conference and be where the world's beer narrative unfolds.

Cheers to discovery, to knowledge, and to the endless possibilities that await at the intersection of hops and hope. See you there!


Where To Stay

Excited about our upcoming event? Don't miss out on the fun! Mark your calendar now and reserve your accomodation. Most of the places near to Melia Berlin in Berlin are reserved in advance, so book early enough to avoid paying the highest prices or, worse yet, not having a place to stay.

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