Super Bowl LX

Super Bowl LX - Santa Clara US

Sun, 08 Feb 2026

Levi's Stadium - Santa Clara

Super Bowl: America’s Ultimate Beer Event

The Super Bowl 2026 in Santa Clara CA isn’t just a sporting event in the United States, it’s also one of the most significant beer-driven traditions in the country. Super Bowl Sunday has evolved into a de facto beer holiday, marked by extraordinary levels of beer consumption before, during, and after the game.

Event Details

• Date(s): Sun, 08 Feb 2026
• Attendance: 0+

How to Get There

• Venue: Levi's Stadium
• Address: 4900 Marie P DeBartolo Way Santa Clara, CA 95054 US
• Distance: Distance & directions to Levi's Stadium
• Recommended airport: San Jose International Airport(SJC)

Expected Forecast in Santa Clara

SANTA CLARA WEATHER

This prediction is calculated using the historical average of past data to estimate future values.

Super Bowl LX Highlights

Beer Consumption on Super Bowl Sunday

• On Super Bowl Sunday, Americans collectively consume an estimated 325 million gallons of beer, roughly 50 million cases.
• The Super Bowl has earned its status as more than just a football game, it’s an unofficial beer holiday.
• With $2.3 billion spent on beer leading up to and during the game, the event highlights the deep connection between sports and beer in the U.S.
• To put this into perspective, that represents a 90% spike in beer consumption compared to any other day of the year. 

Why the Super Bowl Is a Beer Event

From tailgating parties to watch gatherings at home, beer is inseparable from the Super Bowl experience. Inside the stadium, beer vendors cater to tens of thousands of fans. Super Bowl-themed packaging, exclusive promotions, and creative ad campaigns dominate the pre-game hype, solidifying beer as a central component of the event.

Beer Festival Tips

• Cash and Card: Bring both cash and cards. While beer festivals are  becoming more cashless, some smaller vendors might still prefer cash. Also, having cash avoids long ATM lines.
• Tips Amount: Tips are no more than 10 to 15% of the beer or food price.
• Book Accommodation Early: Beer festivals attracts more visitors every year, so accommodation fills up quickly. Book your hotel or Airbnb well in advance to secure a comfortable stay.
• Dress Code: The dress code for a beer event is typically casual. You can wear jeans, shorts, a t-shirt, or a sundress. If you are atteending an Oktoberfest event Lederhosen & Dirndls are encouraged but not required.
• Hydration Tip: Drink water between beers to pace yourself.

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