About Super Bowl LIX
Super Bowl: America’s Ultimate Beer Event
The Super Bowl isn’t just a sporting event in the United States, it’s also one of the most significant beer-driven traditions in the country. Super Bowl Sunday has evolved into a de facto beer holiday, marked by extraordinary levels of beer consumption before, during, and after the game.
Event Highlights
Beer Consumption on Super Bowl Sunday
- On Super Bowl Sunday, Americans collectively consume an estimated 325 million gallons of beer, roughly 50 million cases.
- The Super Bowl has earned its status as more than just a football game, it’s an unofficial beer holiday.
- With $2.3 billion spent on beer leading up to and during the game, the event highlights the deep connection between sports and beer in the U.S.
- To put this into perspective, that represents a 90% spike in beer consumption compared to any other day of the year.
Why the Super Bowl Is a Beer Event
From tailgating parties to watch gatherings at home, beer is inseparable from the Super Bowl experience. Inside the stadium, beer vendors cater to tens of thousands of fans. Super Bowl-themed packaging, exclusive promotions, and creative ad campaigns dominate the pre-game hype, solidifying beer as a central component of the event.
Additional Info
- Date: Sunday, February 9, 2025
- Location: 1500 Sugar Bowl Drive, New Orleans LA
- Halftime Performer: Kendrick Lamar
