Sweetwater 420 Fest

Event Information

About Sweetwater 420 Fest

The SweetWater 420 Fest is an annual event hosted by the SweetWater Brewing Company, located in Atlanta, Georgia. It started as a small celebration and has evolved into a large, multi-day music and arts festival that typically takes place around Earth Day in April.

The festival is known for its emphasis on environmental awareness and conservation, aligning with the brewery's eco-friendly and sustainability values.

Event Highlights

These are the most important highlights for this beer event:

Music and Entertainment

• The festival features a diverse lineup of live music performances across multiple stages, showcasing a mix of genres including rock, jam bands, indie, and electronic music. It attracts both nationally recognized bands and local acts.
• Beyond music, the event includes comedy performances and other entertainment options, offering a well-rounded festival experience.

Beer and Brewing

• True to its roots, the SweetWater 420 Fest celebrates craft beer culture, with a wide variety of SweetWater Brewing Company’s beers available, including special releases and festival-exclusive brews.
• Beer enthusiasts can also enjoy tasting sessions, brewing workshops, and meet-and-greets with brewers, providing an in-depth look at the craft beer process and industry trends.

Environmental Initiatives

• The festival incorporates several environmental initiatives and activities aimed at promoting sustainability and environmental responsibility. This includes educational booths, recycling programs, and water conservation efforts.
• Attendees are encouraged to engage with these initiatives, supporting the festival’s mission to blend entertainment with environmental consciousness.

Art and Community

• The festival grounds host an artists' market, featuring local artisans and craftsmakers selling a variety of goods, from handmade jewelry and artwork to sustainable products.
• It serves as a platform for non-profit organizations and community groups to engage with attendees, raising awareness for various causes and fostering a sense of community involvement.

Location and Logistics

• Historically held in Atlanta’s Centennial Olympic Park, the festival offers a vibrant atmosphere in the heart of the city, surrounded by Atlanta's landmarks and attractions.
• Visitors are advised to plan for accommodations and transportation in advance due to the large number of attendees the festival attracts.

Additional Info

Here are some additonal info and tips for visitors and travelers:

Tickets and Planning

• Tickets typically range from single-day passes to full weekend experiences, with VIP options offering additional amenities and exclusive access areas.
• It's advisable to purchase tickets early, as the event has grown in popularity and can sell out.

The SweetWater 420 Fest has become a staple of Atlanta’s festival scene, blending great music, craft beer, environmental education, and community engagement into one immersive experience. It reflects the brewery’s commitment to quality, creativity, and sustainability, offering a festival that’s both enjoyable and meaningful.